A needle in a haystack — validating our dating software concept

January 12, 2021 by superch6

A needle in a haystack — validating our dating software concept

The main cause of startup failure is “no market need”, based on CB Insights. Frequently, a group spends precious time, money and effort building the very least viable item (MVP) that is really so polished prior to it being also proven to potential users. They discharge it and locate that wrong presumptions had been made as to what they think individuals want.

This might be a plan of Haystack, a part pro j ect by Jeremy (Developer) and I also (item Designer), and just how we asian dates reviews tested our riskiest presumptions by placing our product right in front of genuine users as soon as possible. The application idea initially stemmed from Jeremy’s purpose of gamifying the dating that is online and then he started building an earlier model before we came across. In a world that is perfect we’d been employed by together before Jeremy began making the application. But, when you look at the period of around 90 days (outside of work hours), we produced paper that is few, talked with some individuals… and tossed within the towel, effectively invalidating our app concept.

The problem with Tinder

Dating apps are never as enjoyable and efficient while they was once. These are generally a labor-intensive, uncertain means of hunting for a relationship. It’s a true numbers game for guys and a lot of squandered time for ladies. Mirrored in SMH’s simply simply simply take on dating apps:

But while women have more matches, they don’t always enjoy a buffet that is all-you-can-eat of many desirable mates. Men distribute more communications, to more partners that are potential but have a tendency to place in less work or are less devoted to their matches. Ladies may feel flattered by the regularity of matches, nonetheless they may additionally feel disappointed whenever attempting to follow through and also have deeper conversations.

Whenever Tinder first arrived on the scene, it didn’t feel just like a task. It had been a great game and every match felt significant. But as time passes, Tinder along with other similarly dating that is labour-intensive have actually saturated the marketplace.

The theory behind Haystack

just just What Jeremy wished to capture ended up being the excitement that is same gave individuals whenever it arrived.

You begin by producing your own personal collection of concerns and responses, in a numerous option question structure, and personalise it.

You nevertheless swipe. But rather of faces, you swipe through a couple of 3–4 concerns created by other users.

To complement, you will need to get all the other person’s questions correct. Eg. In the event that individual writes a concern “Is climate modification genuine?” and so they only desire to match with individuals whom select “No” — then this real question is wrong.

Although, they nevertheless need certainly to accept to possess a discussion with you. But in the event that you have the questions correct, you will be immediately matched as they are absolve to talk with one another. This sort of match may be the needle within the Haystack .

It might be harder for women to be delivered a barrage of matches since their match that is potential would to resolve their concerns precisely to be viewed. Likewise, guys can’t simply swipe in great amounts anymore.

At this time, we came across at BlueChilli, a startup accelerator, where we worked with early phase startups on releasing their item. We made a decision to get together because of this part task, Haystack, and Jess stepped into since the item designer.


We took one step as well as detailed all the assumptions made from the software idea. We then plotted presumptions for a matrix from “Most assumed” to “Most risky”.

This permitted us to just simply simply take presumptions which were into the top corner that is rightmany dangerous & most thought) and validate them.

Consumer interviews and concept evaluation

We recruited individuals through buddies and buddies of buddies. Each session had been put into two components: individual interviews about present relationship practices and individual evaluation of y our model.

Component 1: Consumer interviews

The goal of these exploratory concerns had been to gain insights and find out possibilities in users present frustrations with current items. Our discussion that is rough guide concerns like:

Part 2: User testing

Test objective — Will users be ready to respond to numerous option concerns authored by the individual these are typically attempting to match with, because of the chance of matching using them?

We provided the consumer a deck of 10 “cards”, that have been paper prototypes, either a deck of most male or all feminine, predicated on their choice. We asked them to pick five out from the ten which they wish to match with and also to respond to their concerns and tell them that there must be at the very least 3 out 5 concerns correct to be able the individual to accept or reject you being a match. These people were allowed to start to see the responses associated with the numerous choice concerns prior to making their option.

We asked participants concerns like: Why do you select these individuals for the “yes” heap?How did these individuals allow it to be to your “no” heap?How did you see this method?